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Instagram, and increasingly TikTok, have fallen afoul of the Bootleg Ratio, offering mostly reposted, cloud-chasing content that slowly turns viewers off (Russell Brandom/The Verge)




Russell Brandom / The Verge:

Instagram, and increasingly TikTok, have fallen afoul of the Bootleg Ratio, offering mostly reposted, cloud-chasing content that slowly turns viewers off  —  TikTok is changing. … That stuff is still on the platform, but it’s largely fallen off my For You page, replaced by Tim Robinson sketches and funny animal videos.





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